Recommended
Things worth owning alongside one good pair.
We are making a single everyday shoe. These are the products we actually use to keep a pair like that looking and feeling right for years — not a catalogue, just the short list. Prices and availability are shown on Amazon.
Care
Horsehair shoe brush
The one tool that does most of the work. A minute of brushing after a wet day removes the grit that otherwise grinds into the upper. Buy a proper horsehair one; synthetic bristles scratch.
See price on AmazonWater and stain protector spray
Applied before the first wear and again each season, it turns a rain shower into a shrug. Pick one labelled safe for the material of your shoe, and test it on the tongue first.
See price on AmazonSneaker cleaning kit
A small brush, a cleaning solution and a cloth cover ninety percent of everyday marks. Useful for any pale sole or fabric upper; less necessary on dark leather.
See price on AmazonSuede and nubuck brush with eraser
Only if your pair has suede or nubuck. The rubber eraser lifts dry marks and the brass side restores the nap. Do not use it on smooth leather.
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Storage
Cedar shoe trees
The single biggest difference in how long a pair lasts. Cedar pulls moisture out overnight and keeps the toe from creasing. Get your size; a loose tree does nothing.
See price on AmazonLong-handled shoe horn
Crushing the heel counter is how most everyday shoes die early. A long horn by the door means you actually use it. Metal or wood, both fine.
See price on AmazonCedar deodorising sachets
For the days you cannot air the pair. Cheaper and gentler than sprays, and they last months. Drop one in each shoe when you take them off.
See price on AmazonTravel shoe bags
Keeps the rest of your bag clean and the pair from being scuffed by whatever else is in there. A cotton drawstring bag is enough; avoid anything sealed that traps moisture.
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Socks
Merino wool everyday socks
Warm in winter, cooler than cotton in summer, and they do not smell after a long day. The difference is obvious after one week. Buy fewer, better pairs.
See price on AmazonNo-show socks with heel grip
For a low-cut shoe worn bare-ankle. The only ones worth buying have a silicone heel grip; the rest end up under your arch by lunchtime.
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Fit & comfort
Cushioned replacement insoles
If you stand all day, a good insole changes more than a new shoe does. Trim-to-fit ones work in almost anything. Replace them every six months or so.
See price on AmazonSpare flat laces
Laces go before shoes do. Keep a spare pair in the drawer in the right length — measure your current ones tip to tip rather than guessing.
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We only list things we would recommend to a friend. Amazon sets the prices and handles the order; if something is out of stock or has changed, tell us at hello@tictic.com. Looking for how to use these? Read the care guides.