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Tictic

Pre-launch — not yet for sale

The next pair you'll want to wear every day.

One everyday silhouette, designed to go with almost everything you already own. Not for sale yet — the list is where the first release gets decided.

In development
Join the waiting list

Join the list to receive release updates. No purchase commitment.

One email when there is something real to show. Unsubscribe in one click.

  • One shoe

    A single everyday silhouette, done properly.

  • Built in public

    Colours, sizes and details decided with the list.

  • No commitment

    Joining costs nothing and buys nothing.

Product video

9:16 · min 1080×1920
MP4 / H.264 High profile, AAC audio, 30fps, CRF 22–24

public/assets/video/

The video

See Tictic in motion.

A short first look at the shape, the details and how the shoe sits in a normal day.

What happens in the video

A short vertical video showing the Tictic shoe from several angles: the full silhouette, a slow pass across the upper and stitching, a close-up of the sole, and the shoe worn while walking on a city street. The video ends on the words "Join the Tictic waiting list".

Want to know when it's real?

Join the waiting list

Free. No purchase commitment.

The shoe

Every angle we have so far.

Hero — three-quarter view
Side profile
Top view
Sole
Close-up detail
Lifestyle
Worn / in use

The story

One shoe. Not a collection.

Most brands launch with fifteen models and hope one of them lands. Tictic starts with the opposite bet: a single everyday shoe, refined until it earns a place by the door — the pair you reach for without thinking, that works with jeans on a Tuesday and doesn't look out of place on a Saturday night.

Getting there takes longer than picking a sample off a catalogue. Every decision on the first release — the shape of the toe, the height of the collar, what the sole does when you walk on wet pavement — is still open. We would rather move slowly and get the first pair right than rush a launch nobody asked for.

That is why there is a waiting list instead of a shop. Before anything is produced, we want to know that the shoe people are seeing is the shoe people actually want. The list is how we find that out.

We are not asking you to buy anything. We are asking whether this is worth making.

What we're designing for

Three things the first pair has to get right.

These are design intentions, not finished specifications. Each one is confirmed only when the first production sample passes.

  • 01To be confirmed

    Benefit placeholder 1

    One sentence on the first design intention — e.g. the everyday-wear goal. Replace once the first sample is confirmed.

  • 02To be confirmed

    Benefit placeholder 2

    One sentence on the second design intention — e.g. the versatility goal. Replace once the first sample is confirmed.

  • 03To be confirmed

    Benefit placeholder 3

    One sentence on the third design intention — e.g. the construction goal. Replace once the first sample is confirmed.

Join the waiting list

Free. No purchase commitment.

Before the release

The list is where the first release gets decided.

Joining isn't a queue for a product that already exists. It's how a small group of people see the work in progress and tell us what they think.

  • Release updates, when there's news

    You hear about samples, dates and decisions as they are made — not a drip campaign.

  • See the first colours and sizes

    The colourway and size run are shown to the list before they are shown anywhere else.

  • Influence the first release

    We ask the list directly — colour, height, details — and the answers change what gets made.

  • Be early to Tictic

    A small group that watched the first pair get built, from the first sketch onwards.

Joining the list does not reserve a pair, guarantee stock, or include a discount.

Join the waiting list

Free. No purchase commitment.

Release

Where the first release stands.

Everything below is either confirmed or openly unconfirmed. We'd rather show you an empty field than a made-up one.

Availability
Not available for purchase
Release date
To be confirmed
Price
To be confirmed
Colours
To be confirmed
Size run
To be confirmed
Materials
To be confirmed
Made in
To be confirmed
Shipping regions
To be confirmed

Join the list

Be among the first to see Tictic.

One field is required. The rest helps us make better decisions about the first release — skip anything you'd rather not share.

The only thing we actually need.

So updates don't open with "Hi there".

Helps us plan the first size run. EU sizing.

Helps us work out where to ship first.

Free. No purchase commitment.

By joining you agree to our Privacy Policy and Terms. We never sell or share your email.

FAQ

Straight answers.

Is Tictic available now?

No. Tictic is not for sale, and there is no checkout on this site. The only thing you can do here is join the waiting list.

When is the expected release?

To be confirmed. We haven't set a public release date, and we won't announce one until the first production sample is signed off. The list hears it first.

How does the waiting list work?

You give us your email. We email you when there's a real update — a sample, a decision, a date. That's the whole mechanism. No queue position, no countdown, no automated sequence.

Does joining the list commit me to a purchase?

No. Joining is free, takes no payment details, reserves nothing and obliges you to nothing. If the shoe isn't for you when it launches, ignore the email or unsubscribe.

What sizes will be available?

To be confirmed. The size run is one of the things we're using the list to decide — that's why the form asks for your usual size.

What colours will be available?

To be confirmed. We'll show the candidate colourways to the list before anything is finalised.

Will there be a price?

Yes, eventually — but it is to be confirmed. We won't quote a number until manufacturing costs are settled, because a guess now would be a number we'd have to walk back.

How will I receive updates?

By email, to the address you give on this page. We don't post updates only to social, and we won't text you.

Can I unsubscribe later?

Yes, at any time. Every email has a one-click unsubscribe link, or you can email privacy@tictic.com and we'll remove you.

What do you do with my data?

We store your email and whatever optional details you chose to give, so we can send you release updates and plan the first run. We don't sell it or share it with advertisers. Full detail is in the Privacy Policy.

Join the waiting list

Free. No purchase commitment.